How to Optimize Your LinkedIn Profile to Attract Opportunities
LinkedIn is one of the most powerful tools for building your professional brand, whether you're looking for your next role, attracting clients, or growing your network as a founder or freelancer. But most people aren't using it to its full potential.
Simply having a profile isn’t enough. If you're not active and if your profile doesn’t clearly communicate your value, you're likely missing out on opportunities from recruiters, collaborators, or potential partners.
In this practical session, I’ll walk your audience through how to turn their LinkedIn profile into a magnet for the right kind of attention.
Key Takeaways:
- Simple, proven steps to optimize your profile so recruiters and collaborators come to you
- How to write a benefit-driven headline and summary that instantly positions your strengths
- How to increase your visibility with the right decision-makers in your field
Margaret Buj is a Talent Acquisition Leader and Interview Coach with 20 years of global recruiting experience across tech startups and enterprise companies like Expedia, Microsoft, Typeform, and Mixmax. She’s helped over 1,000 professionals land jobs and promotions through standout resumes, LinkedIn optimization, and strategic interview coaching. A LinkedIn Top Voice, her career advice has been featured in Forbes, Business Insider, and the Financial Times. You can also access her free 3-day email course, Get Hired Faster, to help you take control of your job search, clarify your direction, and position yourself as a top candidate.
