Lena Maasarani, CFRM

Assistant Director of National Events
National Events
NY and, CA 22304

Lena Maasarani, CFRM, serves as the Assistant Director of National Events at IRUSA, where she brings over 19 years of experience turning empathy into impactful action. In her role, Lena oversees the planning and execution of national-scale events, ensuring that each initiative reflects the organization’s mission to provide humanitarian aid and foster community resilience. Her work blends strategic leadership with meticulous attention to detail, coordinating complex logistics while creating meaningful, mission-driven experiences for donors, volunteers, and the communities served.


Lena’s dedication to service is rooted in a lifelong commitment to giving and professional excellence. She earned her B.A. in Public Health from the University of California, Irvine, and further strengthened her expertise in large-scale event execution by completing the Meeting and Event Planning Certificate Program at California State University, Long Beach. She also completed the Certified Fund Raising Management (CFRM) program through Indiana University’s Lilly Family School of Philanthropy, equipping her with advanced knowledge in philanthropic leadership and nonprofit strategy.


Throughout her career, Lena has demonstrated a unique ability to align organizational goals with community needs through high-impact fundraising events, awareness campaigns, and volunteer engagement initiatives. Recognized among the Top 65 American Muslim contributors in New York City by America’s Muslim Network, she is celebrated for her quiet but powerful impact in humanitarian aid. Lena believes leadership is most meaningful when it strengthens communities and uplifts others, and she credits her success to a deep passion for service, strong mentorship, and collaborative partnerships that amplify positive change.

• CFRM

• UC Irvine - B.A. Public Health

Q

What do you attribute your success to?

I attribute my success to a lifelong commitment to giving and serving others. From volunteering in high school, driven by the joy of making a difference, to managing national events for IRUSA, my work has always been aligned with my core values. Whether organizing impactful charity events or pushing my limits in CrossFit competitions to raise awareness for autism, every endeavor reflects my dedication to community. A mission to Jordan, where I was able to reassure a wife about her husband’s lifesaving heart procedure, brought this purpose into sharp focus and reinforced why a life of service is the path I am most passionate about. For me, giving is not just what I do—it is who I am, and it inspires me to encourage others to do more simply because we are human.

Locations

National Events

NY and, CA 22304

IRUSA HQ

3655 Wheeler Ave, Alexandria, VA

NY

CA

Palos Verdes Estates, CA, 90275