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Connection Is a Career Strategy (Not a Soft Skill)

Why strategic connection is the most underrated career accelerator for women.

Melissa Gilbo
Melissa Gilbo
CEO & Founder
Women’s Business League®
Connection Is a Career Strategy (Not a Soft Skill)

For years, we have been taught to treat connection as a nice-to-have.

Something warm.

Something optional.

Something secondary to hard skills, titles, and experience.

But here is the truth: connection is not soft. It is strategic.

And for women especially, it is one of the most powerful career accelerators we have.

The Myth of Doing It Alone

We celebrate independence, hustle, and self-made success stories. But behind every woman who appears to do it all is a web of relationships that made it possible.

Mentors who opened doors.

Peers who made introductions.

Communities that offered support before there was proof.

Careers do not grow in isolation. They grow in proximity—to people, to opportunities, and to conversations that expand what is possible.

Relationships Open Doors Résumés Cannot

A résumé tells people what you have done.

A relationship helps people see who you are.

I have seen this firsthand in my own career. Some of the most pivotal opportunities I’ve experienced did not come from a formal application or a perfectly timed pitch. They came from relationships built long before there was a clear outcome. Someone believed in me enough to open a door I didn’t even know existed.

That does not happen by accident.

It happens through intentional connection.

Networking Is Not About Collecting Contacts

Real connection is not transactional. It is relational.

It is showing up with curiosity instead of an agenda.

It is asking better questions.

It is following up, staying connected, and genuinely caring about the people you meet.

When you stop treating networking as something you have to do and start treating it as something you get to build, everything shifts.

Why This Matters More Than Ever

We live in a world of polished profiles and curated success. But what cuts through the noise is trust.

People want to work with people they feel connected to.

They want leaders who are human, accessible, and real.

Connection builds confidence.

Connection builds credibility.

Connection builds momentum.

The Bottom Line

If you are waiting until you feel ready, confident, or fully qualified to reach out, raise your hand, or walk into new rooms—pause right there.

You do not build relationships after success.

You build success through relationships.

Connection is not something you add once you’ve made it.

It is how you make it.

When women stop treating connection as optional and start treating it as intentional, everything shifts—confidence, visibility, opportunity, and growth.

Connection is not a soft skill.

It is a career strategy.

And when women lead with it consistently, courageously, and with heart, we do not just change our own trajectories.

Connection is not optional.

It is foundational.

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